Some, in my opinion, think they can find bliss by imagining they can escape from reality by believing in gods, holy spirits, miracles and the likes. Modern man realizes that things like walking on water, a 6000 year Earth, returning from the death is over the top so new 'gods' are picked preferable outside the reach of scientific scrutiny. So then we have quantum spirituality, spiritual realms, energies and the likes. Feel good stuff on the harmless end and sheer manipulation and control over others on the other end.